Brand architecture

Brand identity matrix

External

Value proposition

Inspired and intelligent design;
Careful cultivation of new and existing brands;
Thoughtful and uncomplicated project management

Relationships

We are more than a vendor — we are partners in pursuing our clients’ success, and act as trusted team members

Position

Beveridge Seay delivers thoughtful, precise design, and a superior level of client service that is the exception in our industry

External / Internal

Expression

Our visual brand expression is Swiss design with a human touch;
Our verbal expression is clear, concise, and good-natured

Brand core

We are thoughtful designers and communicators who treat people well

Personality

Professional and considerate;
Intelligent and uncomplicated

Internal

Mission and vision

To empower and propel the brands we serve through inspired and intelligent design

Culture

We respect each other, our work, and our environment;
We are good spirited and kind

Competencies

Attention to detail;
Outstanding client service

Our strategy

Our mission is to empower and propel the brands we serve through inspired and intelligent design.

We do so with a superior level of client service that is the exception in our industry.

How we compete

We offer inspired and intelligent design; we cultivate new and existing brands; and our project management is thoughtful and uncomplicated.

Everything we do is managed with precise attention to detail and outstanding client service.

How we communicate

Our communication style is clear, concise, and good-natured; and our visual expression is Swiss design with a human touch.

We are professional, considerate, intelligent, and uncomplicated.

How we interact

In our culture we respect each other, our work, and our environment; we are good spirited and kind.

In our relationships, we are more than a vendor — we are partners in pursuing our clients’ success, and act as trusted team members.

Nomenclature and verbiage

Business name
(Formal documents only)
Beveridge Seay, Inc.
Formal name
(General communications)
Beveridge Seay
Abbreviated name
BevSeay
Bev Seay
BSI
BS
Descriptor
Design and Brand Cultivation
Identity and Brand Consultants
I am a…
designer…
graphic designer
brand consultant
with an emphasis on…
developing and maintaining brands.
branding.
branding strategy.
[any single, isolated service]
Beveridge Seay is a…
design firm…
agency
design office
design studio
graphic design studio
boutique design firm
with an emphasis on…
developing and maintaining brands.
branding.
branding strategy.
[any single, isolated service]