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Identity guidelines are a hallmark of a successful visual identity, and a central component of design and brand cultivation.

What are the building blocks of the Beveridge Seay brand?
Let’s start with brand architecture.

Woman with plants

Beveridge Seay’s visual identity system has been crafted to reflect who we are: professional, considerate, intelligent, and uncomplicated.

Our wordmark, brand colors, and careful selection of typography create the foundation of our brand’s communication. Over the years, we’ve updated our supporting elements to aid in our internal communication and meet the needs of the evolving digital landscape.

Our wordmark serves as the keystone of our brand and was designed in 1987 when Beveridge Seay was formed. It is an expression using a modified Berthold Bodoni typeface painted with Pantone Warm Red.

Adherence to the guidelines help preserve our long legacy and mission of empowering and propelling brands through inspired and intelligent design.